On November 18th, 2017, the 30th Anniversary of Shandong Behavior Science Society and “Madsen Cup” Seminar was successfully held in Tianshun Tower, next to Shungeng Campus. Following a brief opening ceremony, Prof. Yang Guang, Assistant Director of the Behavior Science Expert Committee of Chinese Institute of Business Administration and former Party Secretary of Dongbei (Northeast) University of Finance and Economics, Prof. Duan Yuqiang, Vice Secretary-General of Nanjing Behavior Science Society, Wang Yong, President of Shandong MDC Group and Prof. Huang Shaoying of our school delivered academic reports on the theme of this seminar, “Start-up and Innovation Activities of Confucian Entrepreneurs and Enterprises in the New Era”.