Location: Home >> News >> Content

Master of Marketing Guo Guoqing Shares Research Highlights of Marketing Science

2018-01-19 11:08  

Invited by School of Business Administration, Guo Guoqing, professor and post-graduate student mentor of Business School, Renmin University of China, delivered a report on “Research Highlights and Pioneering Issues of Marketing”. He highlighted that we should uphold Socialist Thoughts in the new era with Special Chinese Characters and promote transitions from made in China to invented in China, from China speed to China quality, from Chinese products to Chinese brands, and that we should build our cultural confidence, work out the marketing approach to traditional culture and spread the Chinese marketing approach with special characteristics to the rest of the world.


Previous:Our School Students Win Special Award in Second National HR Management Knowledge and Skills Competition Next:Post-Graduate Students Attend Sixth China Human Resource Management Forum